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From Trailer Park to Corner Office: How My Past Impacts My Present

By: David Novak, Co-Founder & CEO of David Novak Leadership

What do you want to be when you grow up? People are asked this question all the time, especially when they are young. Did you know that only 30% of global workers work in the field of their childhood dream job?1

I have to confess that I did not end up working in the field of my childhood dream job. When I was growing up, I wanted to be a Major League Baseball player before the reality set in that I couldn’t hit a curve ball. At one time, I saw myself as a sports writer.

Because my dad worked for the U.S. Coast and Geodetic Survey, marking latitudes and longitudes for the nation’s mapmakers, we moved every three months from small town to small town. I actually lived in 23 states by the time I was in seventh grade! My dad would hook up our trailer to his government truck and we would move to the next town. We literally took our neighborhood with us as the rest of the surveyors and their families moved together. The largest house I lived in until junior high was 8-foot-wide by 40-foot long. I always tell people I succeeded because of my upbringing, not in spite of it. (This is important to me.) The biggest break I got was having loving parents who wanted me to achieve the American dream.

Who would think that a kid from the trailer parks, whose childhood can best be described as nomadic, would ever have a chance at becoming the CEO of Yum! Brands at the age of 46? Certainly I wouldn’t have. Yet the lessons I learned from my trailer park days actually helped me become a successful CEO. Let me share one particular example about how my past impacts my present.

download the lifeline exercise and discover how your past shapes your futureMy dad has always been tremendously supportive, and he worked his tail off to give us a better life. But in many ways my mother was my first mentor. Every time we got to a new place, she would take me to the local school to get me registered and then say to me, “Look, David, you’ve got to take the initiative to make friends. Don’t hang back and wait for the other kids to come to you. We’re only going to be here for a few months, so make them count.”

That’s how I learned how to size people up in a hurry and how to figure out quickly who the good ones were and who I should avoid. As a result, when it comes to assessing people I’ve got a good gut instinct that I still listen to whenever I meet someone new (which, when you’re CEO, is practically all the time) or have to decide whether to hire or promote someone.

Fast forward… Soon after becoming CEO of Yum! Brands, I went to my first meeting of the Business Council. Its members are one hundred twenty-five of the top CEOs in the country, and I was meeting these captains of the industry for the first time. They are the people who run General Electric, Boeing, and General Motors, and they had no idea who I was. It wasn’t all that different from the first day at a new school. I quickly sized everyone up and, remembering that they all put their pants on the same way every morning, worked my way around the room. If it hadn’t been for those early school experiences, I’m not sure this would have come so naturally to me in my later life.

But I’m not the only one with a humble beginning who ended up in a corner office. Brian Cornell, the Chairman and CEO of Target Brands, also had a humble upbringing with many challenges. But he learned from these challenges and now uses what he learned from his early years to lead many as the CEO of Target. I recently interviewed Brian as part of our biweekly Podcasts. Here’s what he shared.

I grew up in a really humble environment. I lost my dad when I was young and my mom had a series of illnesses, so I had to grow up the hard way. I worked for many years as a little kid – mowing lawns, shoveling snow, and washing trucks. So if you look back in time, when I was a kid, you would say there’s no chance that this person, growing up in this kind of environment, ends up doing what he’s doing.

I learned early in life that there’s only three ways that I could put my economic circumstances aside and just move forward:

  1. In school, because when the test is handed out, nobody cared who my dad was or how much money I had.
  2. In sports on the playing field because there, the playing field was level.
  3. At work, because once you showed up, it was all about performance and execution and doing the things that were put in front of you.

I embraced the level playing field idea early. I didn’t feel sorry for myself. I said I’m gonna perform, excel, and take advantage of opportunities. And somehow it all worked out. It wasn’t some magical path. I didn’t grow up in a CEO’s household. I had to work for literally everything I had by finding part-time jobs so I had money baseball cleats and football equipment. But it all worked out because I found what worked for me.

And I was really fortunate to have great mentors and leaders and people who just cared, like my grandparents who raised me. My grandfather was an engineer and he taught me about hard work, great values and the importance of a great attitude. My grandmother was really focused on education, and she talked about working hard in school, learning, and what that was going to bring to me. But most importantly, my grandparents were two individuals who really cared. They showed me how important it was to have people who cared for you – to give you advice and sometimes to give you tough love.

Brian learned how to work hard and care about people from his humble upbringing and he uses that today in his role as Chairman and CEO of Target.

Walt Disney puts a positive spin on the ways adversity from your past can have a positive impact on your future. “All the adversity I’ve had in my life, all my troubles and obstacles, have strengthened me… You may not realize it when it happens, but a kick in the teeth may be the best thing in the world for you.”

What about you? How does your upbringing or the adversities from your past impact the way you lead today? Download this guide to find out! It provides some questions to help you evaluate your past so you can better understand why you lead the way you do today. Your past can be a powerful tool if you’re willing to revisit it and learn from it. Are you willing?

lifeline exerciseMaybe you know someone who has a challenging past. Would they be inspired by what you just read? Pay it forward today by sharing this blog and guide with them. By showing you care, you may inspire them to become a better leader. Go Lead!

https://qz.com/29058/workers-outside-the-us-are-more-likely-to-pursue-their-dream-jobs/

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Podcast Recognition

Jason Goldsmith, Performance Coach

Download this Action Journal

This great resource will help you along the way, during or after you listen to the podcast. Not only will you get to know our guest, you will be asked tough questions to really spearhead your journey to becoming a better leader!



Jason Goldsmith has helped many professional athletes take their games to the next level. Hear Jason’s insights and how they apply to any professional, whether you are an athlete or in business.
Jason may be best known for his work with two of the PGA’s top professionals, Jason Day and Justin Rose. He helped Jason Day achieve a world #1 ranking on the PGA and he helped Justin Rose take home a Gold Medal at the first Golf Competition at the 2016 summer Olympics.
[bctt tweet=”“Create an environment where people can be open to try things and be vulnerable to be able to try things.””]

Download this Action Journal



This great resource will help you along the way, during or after you listen to the podcast. Not only will you get to know our guest, you will be asked tough questions to really spearhead your journey to becoming a better leader! And look below for more insights and clips!!

Shareable Insights

From Podcast Action Journal
As a coach, Jason has a unique bond with his clients. If they know Jason is committed to helping them, they are more likely to be vulnerable. There is a special trust and energy that happens when Jason is fully present with his clients.
Being present means listening and engaging with the person in front of you.
(5:17-7:44)

Would you use the words “trust” and “vulnerable” to describe the relationships you have with your team?
Why is it important for leaders to be present with those they lead?

Jason is worried that our need for instant gratification and our shorter attention spans have had a negative impact on our ability to connect with each other.
According to Jason, a team that connects with one another will be more effective. A creative culture is the result of people feeling comfortable enough to try new things.
(30:02-31:20)

What are some ways your team can achieve more connection with each other?
If your team felt comfortable enough to new things, how would your organization benefit?

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Podcast

Brian Cornell, Chairman & CEO of Target Corporation

Hear the story behind the leader. Our featured guest Brian Cornell, Chairman & CEO of Target Corporation, has been CEO of many companies in his career. Listen to Brian tell the story of what shaped his leadership style from his youth to his current role.
[bctt tweet=”“No one will care about you unless you show that you care about them.””]
Cornell joined Target in August 2014 after more than 30 years in escalating leadership positions at leading retail and global consumer product companies, including three CEO roles and more than two decades doing business in North America, Asia, Europe and Latin America. His past experience includes time as both a vendor partner and a competitor to Target, and he brings insights from those roles to the company today.

Cornell has served on the board of directors for Yum! Brands since September 2015 and is a past director of Polaris Industries, Inc. He also serves on the board for UCLA’s Anderson School of Management Board of Visitors, providing strategic guidance to the dean in advancing the school’s mission, as well as the boards of the Retail Industry Leaders Association (RILA) and the Smithsonian’s National Museum of African American History and Culture.

Download this Action Journal



This great resource will help you along the way, during or after you listen to the podcast. Not only will you get to know our guest, you will be asked tough questions to really spearhead your journey to becoming a better leader! And look below for more insights and clips!!

Shareable Insights

From Podcast Action Journal
When Brian took the role with Target, he wasn’t familiar with retail and realized he didn’t know much. He learned to be comfortable saying, “I don’t know.” It was a humbling experience, but asking for help made him appear more authentic to those he led, and it allowed them to be a part of the solution.
Here’s some advice Brian gives to anyone entering a new role:

  • Ask a lot of questions
  • Make fewer statements

(39:30-42:25)

Are you comfortable admitting when you don’t know something?
How can asking for help make you a better leader?

When it comes to recognition, Brian says you can’t give it enough. People want to know that you recognize their performance and contribution, and the value they bring to the team. Showing your team you care, and thanking them, will go a long way.
(12:07-16:20)

What are your thoughts when it comes to recognition?
How does giving recognition make your organization better?

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Podcast

Brian Niccol, CEO of Taco Bell

Featured guest Brian Niccol, CEO of Taco Bell, and host David Novak discuss what is driving the success of one the world’s iconic restaurant brands. Hear how Brian views leadership and what has contributed to Taco Bell’s growth on episode #3 of oGoInsider podcast.
[bctt tweet=”“Because they know I care, it makes my business stronger.””]

Download this Action Journal



This great resource will help you along the way, during or after you listen to the podcast. Not only will you get to know our guest, you will be asked tough questions to really spearhead your journey to becoming a better leader! And look below for more insights and clips!!

Shareable Insights

From Podcast Action Journal
According to Bill, it’s good to give constructive feedback daily. Don’t wait for the annual appraisal. Giving people feedback allows them to know where they stand. It also builds candor and trust.
(39:30-42:25)

How can you incorporate more feedback into your leadership style?
What is one thing you need to improve on?

Bill recommends using differentiation when recognizing people. Treating everyone the same creates mediocrity.
(38:05-39:01)

How are you rewarding your best people?

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Podcast

What is David Novak Leadership and Why Should I Heartwire My Leadership

David Novak and Gregg Dedrick spent their entire careers learning from others and helping others around the world become better leaders. Discover why they started David Novak Leadership and how you can become a better leader so you can make a bigger difference.

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Blog Inspiring Others Intentional Job Hopping Positive Mindset Recognition Training

Why You Need to Heartwire AND Hardwire Your Leadership

By: David Novak, Co-Founder & CEO of David Novak Leadership

Leadership failure is everywhere. I recently did a quick internet search on the topic and you wouldn’t believe the titles that appeared:

  • Businesses Don’t Fail, Leaders Do
  • 6 Warning Signs of a Leadership Failure
  • The Key Causes of Failure in Leadership
  • Why America’s Leadership Fails

These titles only scratch the surface! There were pages and pages of articles on leadership failure. Yet success is totally possible if you know and practice a secret I discovered while serving as Co-founder and CEO of Yum! Brands, one of the world’s largest restaurant companies, operating in over 130 countries. The secret is called Heartwiring™ AND Hardwiring™ your leadership. Lots of leaders talk about how to hardwire success through process and I’m a big supporter of that. But I know that hardwired leadership is much more effective if you combine it with Heartwired leadership™. I’m passionate about heartwiring and hardwiring leaders because I know it works. As CEO of a global company, I’ve invested significant time teaching this leadership style to thousands of leaders around the world… and it showed in the results we shared with Wall Street.

But before I explain what heartwiring and hardwiring means, let me share some of my background with you. I’ll start at the beginning…

I was anything but a born leader but I feel absolutely certain I was born to lead and teach.  My early education was far from typical when you consider I grew up in a series of trailer parks and ended up living in 23 states by the time I was in seventh grade.  Then, rather than getting an MBA or even majoring in business, I enrolled in the journalism school at the University of Missouri.  After graduation, I started my career as a $7,200 a year copywriter with the objective of one day being a creative director.  My career didn’t turn out exactly as I planned.  In fact, through a series of career “accidents,” I left the world of advertising and ended up in the restaurant industry. Over the course of my career, I’ve held many roles:

  • Copywriter
  • Account Executive
  • Head of Marketing for Pizza Hut
  • Chief Operating Officer for beverage division of PepsiCo
  • President of KFC and Pizza Hut
  • Co-Founder and CEO of Yum! Brands

Along the way, I had the privilege of learning from all kinds of leaders from all around the world, from the likes of Jack Welch, Warren Buffett, Jamie Dimon and Howard Schultz. And while I was fortunate enough to learn from Fortune 500 CEOs, I equally loved learning from the restaurant front line managers and franchisees. Through it all, I have been a passionate student of leadership, constantly seeking new techniques and major insights from the smartest and best people I could go see. The lessons I learned and put into practice from this diverse group of leaders shaped me and helped me achieve a fair bit of success. I know I wouldn’t be who I am today without the people who invested in my leadership journey.

Upon retiring from Yum! Brands, I knew there was more work to be done… that my leadership journey was far from over. I became excited about investing in leaders like you by sharing what my team and I learned about leadership over the years, so David Novak Leadership was born.

David Novak Leadership is about Heartwiring Leaders™ and Hardwiring Success™! Let me explain. Early in my career, I had an experience that changed how I thought about my own role as a leader and inspired me to accomplish what, for me, is my greatest example of taking people with me.  I was working for PepsiCo and recently became head of operations for Pepsi Bottling. Since I had held mainly marketing positions until then, one of the first things I did was travel to our various plants to meet with the people there and find out how things worked.

While at a plant in St. Louis, I asked what I thought was a pretty straightforward merchandising question to a group of route salesman. I wanted to know what was working and what wasn’t. Right away, someone piped up, “Bob is the expert in that area.  He can tell you how it’s done.” Someone else added, “Bob taught me more in one day than I’d learned in two years on the job.” Every single person in the room agreed:  Bob was the best there was. I looked over at Bob, thinking he must be thrilled by all this praise.  Instead, I saw he had tears running down his face. When I asked him what was wrong, Bob, who had been with the company for over forty years and was about to retire in just two weeks, said, “I never knew anyone felt this way about me.”

I’ve always believed in people, but that experience made me even more determined to be the kind of leader that would never let a person like Bob go through his entire career without being thanked for what he did and encouraged to find out how much more he could do. I wanted the people who worked for me to know that they mattered, and I wanted them to enjoy coming to work each day. I also understood it started with me. It was my job to cast the right leadership shadow, because no one else was going to live up to these principles unless I lived up to them first. This is what heartwiring is all about – becoming a leader who listens to those you lead, cares about them, recognizes them, and acknowledges that every person on your team has value.

Hardwiring Success is all about what you do as a leader: using processes, procedures and discipline to get consistent results.

Heartwiring AND Hardwiring are equally important, because who you are as a leader is just as important as what you do as a leader.

As you join me on my leadership journey to becoming the best leader you can be, I’ll share my personal leadership story – things I did well, as well as my mistakes. I’ll share lessons I learned along the way. I’ll be honest and real, because sometimes the best way to learn is from the success and mistakes of others. I want you to know you’re not alone as a leader. I’ll commit to being one of the most transparent and honest leaders and teachers you’ve ever had.

Let me share what you can expect from David Novak Leadership:

  • Profound truths, practically applied rather than textbook, theoretical answers to your leadership questions.  I’m committed to sharing what I’ve learned through my experiences (the good, bad and ugly). I’ll also introduce you to other leaders because I want you to have a diversity of wisdom and insights to apply throughout your own leadership journey.
  • Transformational change that sticks rather than checklists that fade quickly. I’ll help you think differently about people and leadership so the changes you make are sustainable.  One of the best ways to change your leadership style is by doing something different, and I’ll provide insight on actions you can take to change the way you lead.
  • Leading by taking people with you rather than the traditional top down, hierarchical leadership style. I am passionate about the importance of taking people with you every step of the way. Top down hierarchies just aren’t as effective, and I want you to have a better way to lead.

John Quincy Adams said, “If your actions inspire others to dream more, learn more, do more and become more, you are a leader.” This is my goal for David Novak Leadership – to inspire you to dream more, do more and become more. Starting this month, you can stay connected with me by signing up to receive our bi-weekly blogs and podcasts. I’ll answer your leadership questions via video each month too. If you’d like to learn more about my leadership journey today, check out my books:

  • The Education of an Accidental CEO: Lessons Learned from the Trailer Park to the Corner Office tells the story of how I became CEO and the lessons I learned along the way.
  • Taking People With You: The Only Way to Make BIG Things Happen teaches you how to hardwire success by getting your mindset right, having a plan, and following through to get results.
  • O Great One! A Little Story about the Awesome Power of Recognition tells the story of a heartwired leader who transformed an organization through the power of recognition.

I’m a firm believer that leadership is about who you are AND what you do. Heartwiring Leaders! Hardwiring Success!  That’s what David Novak Leadership is all about. Follow me @DavidNovak on social media, because together, as leaders, we can make a bigger difference! Click here to listen to my podcast with Gregg Dedrick discussing why we began David Novak Leadership.

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Blog Lead Others Lead Yourself

To Be Yourself, Know Yourself

By: David Novak, Co-Founder and CEO of David Novak Leadership

Number one on my list of lessons for leadership is to “be yourself.” Yes, you’ve heard this a million times, but it is the only way to gain trust and keep people on your side. Authenticity breeds trust, which will take you pretty far.

Consider the times you’ve seen someone on TV or even in person that you could just tell wasn’t being authentic. It happens all the time with politicians, business leaders, salespeople, and even teachers and parents. They try to be someone or something they aren’t and most often, they will trip up and get caught in the act. Once people see through the show, the trust is broken.

In leadership, you need to realize that everyone is scared of letting their weaknesses show, especially in the business world. By showing your vulnerable side, you can let others know that you’re just like they are. It helps you gain their trust and allows them to more easily open up instead of feeling intimidated by your role or title. It helps you help them be authentic.

As a leader, you need to know yourself in order to help others get better at being themselves. It may take some self reflection for you to realize who you are and where you’ve been. Take a long, hard look at your own past and what events shaped you. Pay special attention to the lessons that weren’t easily learned and how you gained knowledge and grew. These insights will help you further grow yourself and relate to your teams.
To help you teach others to open up and be who they are, consider these tips:

  • Believe in all your people. Celebrating their individualities while keeping them working toward the same goals can be challenging. But by having respect for their styles and values, you can still lead everyone toward success.
  • Give them individual development plans. Appreciate their strengths, and take time to find out what makes each person tick. Then, you can help them find ways to be more effective at what they do.
  • Provide a safe haven for input. Include everyone in discussions and make it easy for them to feel comfortable speaking up. When they disagree with you, listen to their points and thank them for sharing their side.

Remember, we are all works in progress. We are each individuals with unique strengths and weaknesses. Showing your team that you are always working to better yourself can help them accept their own challenges and work on them, too.
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Blog Job Hopping

To Win the Race, Take It Slow

To go—and grow—fast, you may want slow down. I realize this is counter intuitive. If you’ve got a big goal and a lot of pressure to get it done, you feel the heat is on, so your natural instinct is to go fast. My best advice is you probably need to put the brakes on and “slow down.”
I am not suggesting you hurry up and wait. But I am definitely suggesting you take the time to realize that nothing big ever gets done by yourself. You have to take people with you. And to take people with you, it means you have to get them engaged in your endeavor so they have their head, heart and hands in it. This means you must take the time to get your people involved. Because remember, no involvement means no commitment.
So take the time to share everything you know about your initiative or business, and then ask your team members two key questions:

  1. Do you see the reality the same and if not, how does it differ? This will allow you to align on the current situation and need. The first responsibility of a leader is to define reality and if you can do it together, all the better.
  2. What should WE do? This gives everyone on the team opportunity to weigh in so the plan of attack becomes “our” plan, not just yours. Even more importantly, you get the benefit of everyone’s ideas so you end up with an even better plan. I call the process “1+1=3.”

Taking the time to go from “me” to “we” is the real key to speed, because once you have everyone aligned on the tasks at hand and involved in the plan, you have a fired-up team ready to help you make it happen.
Failing to take the time to do this upfront only means you will most likely have to go back later to do it to get the engagement you need for success, and this ultimately ends up taking you much longer to achieve your goal.
So slow down and speed up!

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