Become One of Today's Most Successful Leaders

learn from the man who took

from $4 billion to $32 billion


Become One of Today's Most Successful Leaders

learn from the man who took

from $4 billion to $32 billion

Learn More

Purposeful Recognition is a transformational leadership strategy developed by David Novak, co-founder and former Chairman and CEO of $32 billion Yum! Brands (Pizza Hut, Taco Bell, KFC). Novak has been recognized as a Top 30 CEO in the world by Barron’s, CEO of The Year by Chief Executive Magazine, a regular guest on CNBC’s SquawkBox, and a New York Times Best-Selling Author.

2012 CEO of the Year
2012 CEO of the Year

Meet David Novak

David Novak is the Co-Founder and retired Chairman and CEO of Yum! Brands, Inc. (NYSE:YUM), one of the world’s largest restaurant companies with over 45,000 restaurants in more than 135 countries and territories. Under David’s strategy and leadership, Yum! Brands saw its market cap grow to nearly $32 Billion from just over $4 Billion.

David's passion is to make the world a better place by developing leaders at every stage of life. David Novak Leadership equips you with courses and online resources as you develop in your career, through David’s Lift-a-Life Foundation, Lead4Change, Global Game Changers and The Novak Leadership Institute at the University of Missouri — David and the team are making big things happen everywhere!

Read More

Conversations with today's most successful leaders you won't find anywhere else.

Connecting to Humanity


David had the pleasure of recording with Lonnie Ali, Director & Vice Chair of the Board of Directors at the Muhammad Ali Center. He realized the timeliness of her words - her insights on how Mohammed Ali's legacy connects to humanity, the courageous positions he took on social issues, and even her take on the important role women leaders of color play in society - and there's never been a better time to hear her voice. Listen here

David Novak

Leadership Podcast

David Novak Leadership is the only podcast that brings you conversations with today’s most successful leaders that you won't hear anywhere else. Each episode gives you an unfiltered peek into the mind and heart of today's leaders. Listen to learn practical insights that you can apply right now.

Maximize Your Potential

At David Novak Leadership, we believe that everyone has the potential to be a better leader. As a renowned expert on leadership and organizational culture, David will be your virtual mentor by providing resources that will help you unlock your greatest leadership potential.

Get our
latest leadership

Free Download

This simple guide will give you practical tips on how to develop what I believe is the single biggest skill that separates a good leader from a great one.

Read the
David Novak

Leadership Newsletter

Receive practical tools and tips on how to lead others effectively and get early access to our renowned Leadership Podcasts in our Free bi-monthly newsletter.

lead your team to breakthrough results

Purposeful Recognition Course

Develop the leadership skills needed to influence people and implement a winning approach in all that you do. Become a leader who is known for inspiring others and driving results.


Brands making good things happen...

If you want to go far, take people with you.

David Novak cuts right to the chase with Taking People With You, a step-by-step guide to setting big goals, building strong teams, blowing past your targets, and celebrating after you shock the skeptics.


The Only Way to Make BIG Things Happen

ONLY $14.99


All proceeds go to the World Food Program

  • Placeholder
    David Novak is the type of leader others want to follow. His success in business is second only to his legacy of teaching leaders to achieve big results and make a positive difference." - Indra Nooyi, former Chairman and CEO, PepsiCo
  • Placeholder
    David Novak was a hard-driving CEO with a great heart and soul - and that gives him unique insight into both your personal development and how to bring out the best in others.- Jamie Dimon, chairman and CEO, JPMorgan Chase
  • Placeholder
    David's career is replete with excellent accomplishments in motivating teams and large organizations to achieve extraordinary results. This how-to website distills these lessons so they can easily be adopted by any leader or organization." - David Cote, chairman and CEO, Honeywell





Learn a ground-breaking way to lead your team to breakthrough results in this 2-hour online course from David Novak Leadership.

Here's what you'll get:


one time purchase

  • six chapter curriculum
    (audio & videos)
  • participant workbook
  • reflection exercises
  • real-world coaching examples
  • personalized action plan


Share this Post