[bctt tweet=”People, Profit & Planet: “It’s not all about the money… it’s about who are we helping and how can we give back to help others.””]
In 2005, 23 year old Matthew Corrin set out on a mission to help citizens of the world live better by making healthy food convenient and affordable. Less than 14 years later Freshii, the successful restaurant franchise he founded has become a fast-growing health and wellness brand with almost 500 stores across 17 countries. Corrin’s approach to business prioritizes the unique culture he created with the understanding that great brands are built from the inside out. Having removed many of the barriers that traditionally exist between franchise owners, store employees, and HQ, Corrin has reimaged the franchise model as a community with a shared purpose. Under Corrin’s leadership, the Freshii brand has grown faster than McDonalds, Starbucks, and Subway in their earliest years and is currently the largest bricks and mortar brand in world founded and led by millennials. Guests can now energize with Freshii anywhere from small towns to major cosmopolitan cities, and sports arenas to airplanes.
Corrin is a winner of the Ernst & Young Entrepreneur of the Year award, was the youngest CEO featured on Undercover Boss, a member of Canada’s Top 40 under 40, Inc. Magazine’s Top 30 under 30, and was a Canadian Association of Foodservice Professionals Restaurateur of the Year winner.
Corrin is a winner of the Ernst & Young Entrepreneur of the Year award, was the youngest CEO featured on Undercover Boss, a member of Canada’s Top 40 under 40, Inc. Magazine’s Top 30 under 30, and was a Canadian Association of Foodservice Professionals Restaurateur of the Year winner.
Download this Action Journal
This great resource will help you along the way, during or after you listen to the podcast. Not only will you get to know our guest, you will be asked tough questions to really spearhead your journey to becoming a better leader!
Shareable Insights
From Podcast Action Journal
Freshii’s model is basically one of “healthy fast food for the masses,” with the belief that eating healthy can be convenient, fast, and affordable. Matthew’s goal is to make eating healthy easier not only in restaurants but in airports, gas stations and pharmacies, so that eating healthy on the go can become as convenient as buying a candy bar.
(6:40-7:26)
(6:40-7:26)
How does your job impact the lives of others?
At Freshii, Matthew watches a Millennial triple bottom-line made up of People, Profit and Planet to gauge Freshii’s success. Millennials value experiences more than money or investments like homes or vehicles, and so Freshii works hard to sell great experiences to its customers through philanthropy, all while helping the planet and the developing world.
(14:54-16:19)
(14:54-16:19)
Why do you think Millennials value experiences more than money?
What measurements can you use to gauge your success apart from money?
What measurements can you use to gauge your success apart from money?
