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This great resource will help you along the way, during or after you listen to the podcast. Not only will you get to know our guest, you will be asked tough questions to really spearhead your journey to becoming a better leader! And look below for more insights and clips!!
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Jose R. Costa has a background steeped in marketing, franchising, multi-unit retailing and enhancing customer experience amongst some of the most recognized brands in the world. He currently serves as CEO of For Eyes, which is part of GrandVision, a global leader in optical retail with more than 7,000 stores worldwide.
He is the author of “Leading With Edge: Activate Your Advantage Through Personal Insight,” which features the concept of leadership as a practice, inviting readers to acknowledge the determination and grit it takes to be a good leader.
Previous to his current role as CEO, he served as Group President of Driven Brands where he led MAACO®, CARSTAR® and Drive N Style®. Collectively, these brands operate more than 1,400 body shops across North America, generate more than $1.8 billion in annual system sales and further establish Driven Brands as a leader in the automotive aftermarket space. Previously, he was President of MAACO®, where he was responsible for managing and developing 500 automotive body shops across the U.S. and Canada. During his tenure, he improved MAACO®’s procedures and training practices, raised consistency among franchises, revamped operations and enhanced the look and feel of its advertising.
Before joining Driven Brands, Costa was Vice President of Marketing, R&D and Supply Chain at BURGER KING® where he grew Latin America’s EBITDA from $50 million to $80 million in 26 months. Costa also served as President of COSTA IMC, a branding and interactive marketing firm focused on the U.S. Hispanic and Latin American segments.
Costa has over 20 years of experience both on the client and agency side, working for companies like Young & Rubicam, Bank of America, PepsiCo and YUM Brands. He also has extensive experience in restructuring portfolio companies for private equity firms like 3G Capital, Harvest Partners, Roark Capital and HAL Investments.
He is the author of “Leading With Edge: Activate Your Advantage Through Personal Insight,” which features the concept of leadership as a practice, inviting readers to acknowledge the determination and grit it takes to be a good leader.
Previous to his current role as CEO, he served as Group President of Driven Brands where he led MAACO®, CARSTAR® and Drive N Style®. Collectively, these brands operate more than 1,400 body shops across North America, generate more than $1.8 billion in annual system sales and further establish Driven Brands as a leader in the automotive aftermarket space. Previously, he was President of MAACO®, where he was responsible for managing and developing 500 automotive body shops across the U.S. and Canada. During his tenure, he improved MAACO®’s procedures and training practices, raised consistency among franchises, revamped operations and enhanced the look and feel of its advertising.
Before joining Driven Brands, Costa was Vice President of Marketing, R&D and Supply Chain at BURGER KING® where he grew Latin America’s EBITDA from $50 million to $80 million in 26 months. Costa also served as President of COSTA IMC, a branding and interactive marketing firm focused on the U.S. Hispanic and Latin American segments.
Costa has over 20 years of experience both on the client and agency side, working for companies like Young & Rubicam, Bank of America, PepsiCo and YUM Brands. He also has extensive experience in restructuring portfolio companies for private equity firms like 3G Capital, Harvest Partners, Roark Capital and HAL Investments.
From Podcast Action Journal
Jose knows that growing as a leader is an eternal process. He tries to learn something new every day. He schedules reading time into his calendar every morning.
He also travels to franchise locations to learn about their day-to-day operations and asks managers intentional questions to learn what kinds of issues come up for the owners. Jose also pays attention to innovation and breakthrough in other businesses so he can incorporate it into his own organization.
(15:47-18:35)
He also travels to franchise locations to learn about their day-to-day operations and asks managers intentional questions to learn what kinds of issues come up for the owners. Jose also pays attention to innovation and breakthrough in other businesses so he can incorporate it into his own organization.
(15:47-18:35)
What daily habits do you practice to grow in your leadership?
Why is it important to learn from other industries?
The biggest leadership challenge for Jose is developing leaders and giving them new challenges. He likes to promote young people to leadership positions because it stretches their abilities.
(25:54-27:18)
(25:54-27:18)
What is your biggest leadership challenge?
Do you actively try to challenge your team?
One reply on “Jose Costa, Group President, Driven Brands”
Great to learn about your leadership story, Jose! It is wonderful to hear your recognition experience and your business successes that come with it.