Peter Georgescu, Chairman Emeritus, Young & Rubicam | #43

Peter Georgescu went from a Soviet-style labor camp in Romania, to obtaining a first-class education in America. His remarkable leadership skills helped him rise through the ranks to become the Chairman and CEO of Young & Rubicam, one of the worlds largest advertising companies. Peter is a highly regarded author and speaker who is devoted to income equality and opportunity for all Americans. His remarkable experiences of hardship and oppression, combined with his leadership experience, give him a unique perspective on the challenges facing our society.

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From Podcast Action Journal
Peter’s upbringing inspired his approach to business. He sticks with the notion of being good and kind in times in difficulty. He says it’s important to give others the benefit of the doubt and to treat them like they are good people. And it’s important to be a good person yourself.

What reaction would you expect from people who are treated as Peter describes?
How has your upbringing influenced your leadership style?

Peter says the secret to success is innovation. The goal of any organization should be customer delight. If your customers change, you have to change. How does an organization become innovative? Through its people.
This is why culture is important. When there is a good work culture, people are more productive, creative, and motivated. Organizations who don’t innovate will fail. You have to stay on top of the game and be willing to change.

How can organizations take a more innovative approach to meet their goals?

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